MediaBank, the new media buying management and processing system backed by Publicis' Starcom MediaVest Group, Monday said it completed a $30 million round of equity funding by New Enterprise
Associates (NEA), marking the second round of funding in MediaBank from NEA, and following a July 2007 investment of $10.5 million. In an exclusive interview last month with
MediaDailyNews,
MediaBank CEO Brad Keywell acknowledged that the company has deep financial resources that would enable it to make acquisitions and develop new data processing and analytics applications that would
enable it to become the market leader. Donovan Data Systems has dominated the market for much of the past quarter century.
