• by Wayne Friedman , April 23, 2008

Deutsch NY will formalize a content production division for its clients.

Eve Kornblum will be promoted to executive vice president and director of content production, heading up the unit. She had been senior vice president and executive producer of Deutsch NY.

In the new job, Kornblum will continue to develop content long-form video, Web video, animation and traditional television programming for clients. This will also include content for broadband, gaming, and mobile.

Kornblum will also front efforts to create partnerships and new business models. She will continue to report to Peter Nicholson, partner/chief creative officer, Deutsch NY.

An 11-year veteran of the agency, Kornblum has had a number of production positions and worked for various clients, including Revlon, Tommy Hilfiger, Bank of America, IKEA and Westin.