P&G's Gillette Launches Fatherly Promo

  • April 23, 2008
"Play a Champion with Dad" runs through Aug. 15 and offers five consumers and their fathers the chance to play golf with Tiger Woods, tennis with Roger Federer, or soccer (football for everyone else) with French striker, Thierry Henry.

The grand prize winners will receive airfare, a multi-night trip and accommodations and $1,000 spending money, as well as the opportunity to meet Tiger, Roger or Thierry on a golf course, a tennis court or a soccer pitch. There are also more than 2,000 instant win prizes available.

To enter, consumers register at gillettechampions.com.

The program is part of the Gillette Champions campaign launched last year that includes TV and digital ads starring Woods, Federer, and Henry. The Gillette Champions program is the largest current sports-marketing initiative for the brand and has hit 150 markets through various marketing initiatives.

--Karl Greenberg



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