• April 23, 2008

Empower MediaMarketing has created a new proprietary tool to measure and analyze consumer-generated media on behalf of the agency's clients.

Called Empower ChatterWatch, the tool monitors influential blogs and relevant discussion forums to reveal valuable consumer insights that Empower uses to develop creative ways to reach customers. It was developed through the collaboration of Empower's research and digital teams under the direction of Julie Pahutski, senior vice president.

--Tanya Irwin