Daniello will replace Dan Longest, who was recently promoted to SVP/Disney/ABC Unlimited, the media company's cross-media selling advertising division. Daniello reports to Mike Shaw, president of advertising sales and marketing for the ABC Television Network.
Daniello had been VP/integrated marketing and promotion for ABC, handling sponsorship deals for ABC Daytime, ABC News and SOAPnet. He has been with ABC for eight years, starting as a manager of integrated marketing and promotion. Before ABC, Daniello had been with DraftWorldwide.
The changes started when Bill Bund--SVPDisney/ABC Unlimited, who started up the division in 2000--decided to leave New York earlier this month and return to his Midwest roots, taking a position as SVP/managing director for the Central Sales Division for ABC.