• RISMedia, Thursday, April 24, 2008 1 PM

Mike Parker interviews Diana Russell, a former real estate agent/mortgage broker who was struggling with her Web site (among other things) in the midst of the tanking mortgage market. Russell was using Compass Internet Systems' CompassSearch platform, and while it had been great at gaining visibility for her site, she hadn't seen much in the way of leads.

Instead of just letting Russell cancel her subscription, Compass chose to do some pro-bono lead-generation work--and the results were stellar. In about a month leads, escrows and sales started appearing on her computer screen.

"I went from having no one to sell to, to having all my leads come from my Web site," Russell says. "In my new success pattern, about 60% of the leads I receive from my website have converted to closings. I am not concerned with the number of leads I get as much as I am concerned with the quality of them, and I have to say that these leads from my own site are the best I have ever received as to their quality and interest."

Read the whole story at RISMedia »