• April 25, 2008

The Mobile Marketing Association has released mobile advertising guidelines aimed at providing a global ad framework for the wireless industry.

The MMA said the guidelines would provide improved formats for mobile Web advertising and add new rules and restrictions for messaging, including SMS (short message service) and MMS (multimedia messaging service) and downloads. They will also include recommended aspect ratios and banner dimensions, maximum file sizes, file formats and other technical specs.

Previously, the MMA had provided advertising guidelines only for certain regions including North America, Asia-Pacific, and Europe, the Middle East and Africa.

--Mark Walsh