Unlike previous quarters in which WPP's advertising and media investment operations fueled its growth, WPP's agency units were the group's laggards, albeit still contributing a healthy 10.2% revenue growth during the quarter. WPP is the parent of GroupM, which includes MindShare, Mediaedge:cia, MediaCom and Maxus, and also owns ad agencies such as JWT and Y&R.
Since currency fluctuations have had a pronounced affect on the global marketing services organization, WPP also cites its revenue growth on a "constant currency" basis.
"By communications services sector, branding & identity, healthcare and specialist communications (including direct, Internet and interactive), showed the strongest growth," the company stated, "with constant currency revenues up 18%, with public relations & public affairs up almost 10%, information, insight and consultancy up over 6% and advertising & media investment management up over 4%."
advertisement
advertisement