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AOL Programming Sites Show Healthy Growth

Who says AOL is tanking? The Time Warner Company's properties are growing nicely, according to the company. AOL Money & Finance, News, Sports, Health, Food, Music, Games and Moviefone hit an all-time high in unique visitors and traffic in March, gaining 35% in page views and 11% in unique visitors to 56 million. Overall, these properties have seen six consecutive months of growth in uniques and page views.

AOL attributed the good news to a year-long rebranding and redesigning effort. Many of the programming sites have actually dropped the AOL brand. Meanwhile, comScore says AIM, MapQuest, AOL Music, AOL Television, Black Voices, TMZ and Asylum are No.1 in their respective categories in terms of unique visitors, while AOL Money & Finance, Real Estate, Moviefone, Women, Health and AOL Latino are in the top three of their respective vertical categories.

Of course, all of this is being monetized by Platform A, AOL's massive (still under construction) advertising network. In March, 91% of the total Internet audience went to a Platform A site, making it the largest ad network by reach, ahead of Yahoo, 85% and Google, 81%.

Read the whole story at TechCrunch »

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