He will report to EVP Susan Whiting, who said, "We have created a new senior position to build our brand and identify new businesses to support marketers."
Nielsen's recent acquisition of IAG Research is one of many it has made in order to keep up with the changing media landscape.
Burbank said Nielsen is "at the center of some of the most exciting and far-reaching developments in understanding how new media impacts consumers and marketers."
Before AOL, Burbank was VP/marketing at AT&T, developing the "Signal Bars" campaign for the wireless operations. He also worked in brand management and finance at P&G.