Harley Revs Up Female Rider Initiative

  • April 29, 2008
Harley-Davidson is tapping into International Female Ride Day, a global initiative to get female riders on bikes with Harley-Davidson Garage Party. The dealer event comprises activities like a review of the basic motorcycle controls, how to customize a motorcycle's style and ergonomics, how to pick up a motorcycle and how to gear up for a ride.

The company says ridership among women has increased from 4% in 1990 to 12% today.

--Karl Greenberg

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