Harley-Davidson is tapping into International Female Ride Day, a global initiative to get female riders on bikes with Harley-Davidson Garage Party. The dealer event comprises activities like a review
of the basic motorcycle controls, how to customize a motorcycle's style and ergonomics, how to pick up a motorcycle and how to gear up for a ride.
The company says ridership among women has
increased from 4% in 1990 to 12% today.