Around the Net
The Role of Outbound Links
- SEOMmoz.org, Tuesday, April 29, 2008 12:01 PM
He recommends taking the time to get into the head of the person who is going to decide whether to link to your site. If your target is research-oriented, you'll need to have a steady stream of data on your site. Or if it's the New York Times you're after, be sure to have well-cited sources and solid reporting. If you don't understand what your targets are looking for, it's hard to give them what they want.
