24 Hour Fitness, the San Ramon, Calif.-based U.S. fitness chain, and the Official Fitness Center Sponsor of the 2008 U.S. Olympic Team, has signed a marketing deal with U.S. Olympians Kerri Walsh,
Jeremy Wariner, Adam Wheeler and Brian Olson and U.S. Olympic hopefuls Alicia Sacramone and Adler Volmar.
The athletes will appear in the brand's advertising, make promotional
appearances at local clubs, and develop signature workouts for members that will be available in-club and at 24hourfitness.com.
--Karl Greenberg