• by Nina Lentini  @Nina_Lentini, May 7, 2008

McDonald's thinks consumers who try its new Southern Style Chicken Biscuits and Sandwiches will come back for more, so it's giving them away on May 15--with the purchase of a medium or large beverage.

"Full product sampling is a key component of the Southern Style Chicken launch," says Marta Fearon, director of U.S. marketing at McDonald's. "We believe that when consumers try it for breakfast, lunch or dinner, they will naturally come back for more. And we hope they will tell their friends."

With the addition of the two new Southern Style chicken items to its menu, McDonald's becomes the largest national restaurant chain to serve chicken at breakfast, says the fast-food giant.

The marketing support includes TV, radio, print, PR, email blast and online banners.

As part of the launch of its first chicken-for-breakfast offering, McDonald's is inviting consumers to take part in the great chicken vs. egg debate by logging on to WhatCameFirst.com. The bilingual site is built around a game application where visitors can customize egg or chicken characters and choreograph moves for a dance-off, pitting them against friends to decide the ultimate champion: the chicken or the egg. These can be sent to family and friends.