• May 8, 2008

The ex-model will support Procter & Gamble's PUR water filtration system as a solution to single-use plastic water bottles. Crawford will promote a limited-edition reusable water bottle. The bottle bears the message "Thirsty for Change."

The limited-edition water bottle is available for purchase at thirstyforchange.com. All proceeds from the sale of this bottle will benefit Procter & Gamble's Children's Safe Drinking Water Program.

On the site, Crawford exhorts people to sign up for "PUR's Break the Bottled Water Habit Challenge," promoting PUR filtered tap water and a reusable bottle. The aluminum "Thirsty for Change" bottle retails for $19.99.

--Karl Greenberg