B2B Launches New Magazine

  • May 23, 2003
Crain Communications' BtoB has launched Media Business, an offshoot designed specifically for business-to-business publishing executives. The publication will debut on June 9 and will be sent to BtoB's 5,000 subscribers. Among the subjects Media Business promises to cover are readership development, advertising trends and online initiatives/events. "We will be the only magazine covering b-to-b publishing and media exclusively," said BtoB vice president and publisher Bob Felsenthal in a press release. Media Business will move to a monthly schedule starting in September. It is the second publication BtoB has spawned, following its biweekly e-mail newsletter.
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