Crain Communications'
BtoB has launched
Media Business, an offshoot designed specifically for business-to-business publishing executives. The publication will debut on June 9 and will be
sent to BtoB's 5,000 subscribers. Among the subjects
Media Business promises to cover are readership development, advertising trends and online initiatives/events. "We will be the only magazine
covering b-to-b publishing and media exclusively," said BtoB vice president and publisher Bob Felsenthal in a press release.
Media Business will move to a monthly schedule starting in
September. It is the second publication BtoB has spawned, following its biweekly e-mail newsletter.
