• May 9, 2008

The company will add Nathan's Hot Dogs to its café menu in 570 location.

The winner of each qualifying round will compete at the original Nation's Famous in Coney Island, N.Y. on July 4 for the coveted Mustard Yellow Belt.

The circuit begins at select Sam's Club locations on May 17 in Chicago. Other cities on the tour that will be housed at Sam's Club locations include Pittsburgh, Overland Park, Kan., New Orleans and Dallas.

In addition, Sam's Club will offer a Nathan's hot dog and a Coke for $1 in the Sam's Club Cafes. "Neat Eater" contests will take place for children under 12.

Competitive eating's hallmark competition garners live attendance of 45,000 fans on the corner of Surf and Stillwell avenues in Coney Island. An additional 1.5 million households watch it on ESPN.

--Nina M. Lentini