• May 9, 2008

The nation's favorite spokeswhale, Fudgie, is breaking into mobile marketing and asking consumers to text "FUDGIE" to 78247 to receive a coupon for one of the new blended coffees or Arctic Blenders and a chance to win one of five 42-inch TVs.

In addition, consumers can play a virtual matching game at carvel.com for a chance to win a technology package that includes a 42-inch, flat-screen TV, surround-sound system and HD DVD player, or $2,500; a laptop computer, or $1,000; or an 8GB MP3 player, or $250. Both contests end July 31.

Carvel brought Fudgie the Whale, formerly a popular Carvel cake, to life when he was officially named Carvel's spokeswhale in January 2007.

--Nina M. Lentini