• by Nina Lentini  @Nina_Lentini, May 14, 2008

A new spot for Corona will feature country music star Kenny Chesney and make its debut during the Academy of Country Music Award show on Sunday.

"Bootprints" opens with the sound of a man and his guitar playing a laid-back tune. As the camera pans across the idyllic beach, a trail of several "bootprints" in the sand leads to bare footprints, a pair of sandy cowboy boots, the shadow of man in a cowboy hat, a Corona Extra resting next to him on a stump, and finally ends on Chesney strumming and singing his song "Old Blue Chair" with the ocean waves as his back-up band.

The last shot of the recognizable Corona beach scene headlines: "Corona Presents Kenny Chesney's 2008 'Poets & Pirates' Tour." Corona is the official sponsor of the tour, which kicked off in April and runs through September.

"Corona's image of sun and beach is a natural complement with the persona and essence of Kenny Chesney," said Timm Amundson, VP/marketing, Corona Extra and Corona Light for Crown Imports.

In addition to the TV commercial, the partnership will be supported with on-site signage at all tour venues and a variety of point-of-sale materials, including posters, pennant strings and banners.

Known for hits such as "Summertime," "No Shirt, No Shoes, No Problem" and "Beer in Mexico," Chesney is the three-time and reigning Academy of Country Music Entertainer of the Year, and three-time and current Country Music Association Entertainer of the Year - in large part for playing to in excess of 7.5 million fans over the past six summers. Chesney's 2008 "Poets & Pirates" Tour follows his "Flip Flop Summer" 2007 Tour, which played to over 1.2 million fans.

The 30-second spot was created by AOR Cramer-Krasselt, Chicago.

"Bootprints" will run on major networks, including FX, ESPN and Great American Country, and during late night talk shows, including "Jimmy Kimmel Live," "Late Show with David Letterman" and "Late Night with Conan O'Brien."