• The WebMarket Central Blog, Tuesday, May 13, 2008 2:16 PM

"A blog can be a valuable tool in helping smaller, newer players improve their rank and generate search traffic," says Tom Pick. It's a statement that has been echoed by many a search pro--but Pick offers anecdotal evidence to back it up.

In a test for a small business client, Pick found that the company Web site and the blog garnered different rankings for various phrases--with the blog supplementing the core site in key areas, and vice versa. For example, the blog outranked the site for specific keywords (even attaining the number one and two spots on some pages), while for others, the blog didn't even show up and the core site took top placement. Pick's tests also found that Google and Yahoo were slightly more favorable to indexing blog content than MSN.

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