June 3 - 6, 2024
CMOs Prefer Peer WOM To Ads
- by May 14, 2008
- 44% are loyal to brands, with Federal Express and The Weather Channel being cited most frequently
- 78% are regulars at their preferred dining spots
- 44% won't do their holiday shopping in December at the same places that they shopped at last year
- PetSmart topped the list of retailers CMO's were most loyal to - followed closely by Whole Foods
- 71% say a company's environmental policy would make them more loyal
- In buying a car, 23% go with recommendations from friends, 22% consider the environment and 17% are brand loyal. Just 7% say they were influenced by advertising
- Of the CMOs who are married, 21% said their spouse is the most loyal person in their lives, while 78% said it was their dog
- Of the single CMOs, 68% count their significant other as the most loyal person in their lives, with only 3% percent counting on the pooch
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