Hardee's Thumbs Nose At Value Menu Movement

  • May 15, 2008
The St. Louis-based company is rolling out the Prime Rib Thickbruger, which it calls the chain's "latest foray into its highly successful 'meat-as-a-condiment' menu development strategy and is the most high-end one yet."

It is one-third pound 100% Black Angus beef patty topped with thinly sliced prime rib, horseradish sauce, Swiss cheese, and grilled onions on a Ciabatta roll served with a cup of juice for dipping.

"At a suggested selling price of $4.49, that's our idea of a 'value burger'," the company said in a release.--Nina M. Lentini

Next story loading loading..