Twentieth Television, a division of News Corporation, is the latest media company to take advantage of Lightningcast's MediaThunder online ad insertion technology to achieve increased exposure and
improved reach by using streaming audio and video ad campaigns to augment its traditional advertising efforts. Lightningcast enabled Twentieth Television to contact viewers in a cost-effective manner
by using existing TV promotion ads, which reinforced its messaging, creating a more efficient and effective ad campaign. During a recent "sweeps" ratings period, Twentieth Television used
Lightningcast's MediaThunder's insertion capabilities to extend its promotional reach for the Los Angeles weekday talk show "Good Day Live," and broaden its ability to connect with people at their
offices and computers, where research shows 85% of them have access to broadband Internet access.