Previously, AdWords users could only track conversions as a cumulative total of actions. Now, you can create separate actions for each conversion type--for
example, you can track "graduation bouquets" under the "purchase/sale" heading, or "monthly coupon newsletter" under the "sign-up" heading.
"If you need more detailed data, you can attribute values to each action," says John Lee. "By dictating this value, your reports will keep a tally of value based on the number of completed actions. Once you have everything set up, you can run reports based on conversion types and mine all kinds of delicious data!"