"Fund My Phone" is an extension of the Sugar Mama mobile marketing program launched in 2006. Customers who opt-in to Sugar Mama are invited to earn up to 75 minutes per month by viewing a variety of ad spots and other creative materials and answer a few questions. Customers also earn airtime by completing surveys online, responding to branded text messages or forwarding Sugar Mama spots to friends to share.
Over 700,000 Virgin Mobile USA customers have opted-in to Sugar Mama since its launch, earning more than 26 million minutes of free airtime, per Virgin.
--Nina M. Lentini