Mag Bag: Time Inc. Relaunches 'Health' in Print, Online

Health screengrabTime Inc. Relaunches Health in Print, Online

Hoping to cash in on the American obsession with all matters health-related, Time Inc. is relaunching Health magazine's print edition and creating a new online portal, Health.com.

Health magazine's redesign, led by Editor in Chief Ellen Kunes, debuted with its March 2008 issue, revealing a new logo, new editorial categories, and an updated, more streamlined general look.

The new Health.com, scheduled to go live May 19, will feature a mix of clinical and more lifestyle-focused information, drawing on original reporting as well as articles from respected medical content providers. One of the most important features of the new Web site is the section on thematic health "journeys" that explains some of the most common health conditions--offering a step-by-step process, including diagnosis, treatment and recovery. The journeys cover breast cancer, cardiac health, chronic pain, depression, diabetes, sex and sleep.

advertisement

advertisement

In the near future, the new site will also introduce recipes and diet advice, as well as message boards and other community features.

Time Inc.'s announcement of the Health relaunch comes shortly after two newspaper-distributed magazine publishers announced their own plans to launch new monthly titles targeting baby boomers with health-related content. The Publishing Group of America said earlier this year that it will launch Spry in September; competitor Parade said it will launch HealthyStyle around the same time.

Budget Travel Goes All-UGC

Magazines have long tried to spur reader engagement by inviting them to submit content for publication, but Budget Travel is charting new territory for big consumer mags with its June issue, which was created almost entirely by readers. The user-generated content includes virtually all the articles and photos in the magazine, from 324 contributors--selected from among 2,800 reader pitches.

Manhattan Media Buys 02138

Manhattan Media--the publisher of the New York Press, among other newspapers--has purchased 02138, a magazine targeting Harvard alumni. (The title is the Cambridge Zip code.). Manhattan Media wants to create a social network around the title and use this as a model for similar publications and social networks at other Ivy League schools. 02138's publisher, Bom Kim, will stay on with the company. The new owners plan to increase frequency from four to six times a year.

Nina Garcia Jumps to Marie Claire

Nina Garcia, currently the fashion director for Elle magazine, is leaving that publication to join Marie Claire, where she will work with the editor in chief. Garcia, who has become well-known as a judge on Bravo's "Project Runway," is supposed to take up her new position in September. It's unclear what impact, if any, her move will have on the official relationship between Elle and Project Runway; Marie Claire is said to be interested in replacing Elle as an official fashion partner to the show.

Fortune Cuts 15 Positions

Fortune magazine announced its intention to cut 15 positions this week, roughly half of them with buyouts, according to Women's Wear Daily. Staffers will have until May 27th to decide whether they want to accept the buyouts. The staff reductions, announced by editor in chief Andy Serwer, mark another round of cuts at Time Inc.'s troubled business titles. Vivek Shah, appointed president of the Fortune|Money Network in July 2007, closed Business 2.0 not long after taking up his new post. But the other titles are still having a rough time: In the first quarter, Fortune was flat with a 0.9% decline in ad pages, while Money fell 5.5%. Fortune Small Business is down 18.6%.

Rizzuto Moves to InStyle

Katherine Rizzuto has left Conde Nast's Brides magazine to join Time Inc.'s InStyle, where she will serve as vice president and associate publisher of advertising. Rizzuto will take up her now post on May 27.

Next story loading loading..