• May 16, 2008

Virgin Mobile USA has launched the Fund My Phone application on Facebook, extending its Sugar Mama advertising program to the social networking site.

Since 2006, more than 700,000 Virgin Mobile customers have joined Sugar Mama, which lets users earn free airtime by agreeing to viewing ads, responding to branded text messages and completing surveys.

Through Fund My Phone, Facebook members download the app to their profile page and share up to five different ads with friends, racking up free minutes as the spots are viewed.

Virgin Mobile customers earn six minutes of airtime for the first four views by Facebook friends. After that, they get a minute of airtime for every four views.

--Mark Walsh