• Reuters, Monday, May 19, 2008 11:15 AM

News Corp. on Monday launched a new online ad network focusing on financial news. Called Worthnet.Fox, the new global network contains 30 financial news and advice sites, including News Corp.'s Dow Jones properties The Wall Street Journal, Barron's and Marketwatch. Its target audience is executives who frequently travel all over the world on business. According to Reuters, Worthnet.Fox comes is a response to Dow Jones' growing international presence, and will help the media conglomerate mine new areas like Latin America.

"The economy has grown around the world and has helped create a new global affluent individual," said Hernán López, chief operating officer of Fox International Channels. One example could be "the head of world financial companies that expands his operations in India and wants a local manager that has experience in more international companies."

Fox is a division of News Corp. that has been relatively unknown until April, when it purchased the European online video ad network Utarget. Soon, the Fox network will also start working with News Corp.'s Internet content division, Fox Interactive Media.

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