Comcast COO Steve Burke made the announcement in a session at the national cable convention in New Orleans. A consortium of MSOs have joined to develop what's known as Project Canoe.
Former Carat CEO David Verklin is expected to get the job, per a report in Advertising Age.
Project Canoe looks to allow advertisers to run interactive spots across the inventory controlled by multiple cable operators. If an advertiser wants less than a national footprint, it could run targeted spots reaching demographic segments.
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