Coca-Cola, Special Olympics Renew Partnership

  • May 21, 2008
The deal runs through 2011. Further strengthening their 40-year relationship, Coca-Cola executive J. Brady Lum has been elected to serve as the new president and COO of Special Olympics, Inc.

The commitment, which covers the calendar years 2008 through 2011--including support for the 2009 Special Olympics World Winter Games and the 2011 World Summer Games--consists of cash, in-kind products and services, technical support and marketing and fund-raising support for Special Olympics.

--Laurie Sullivan

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