Everlast Worldwide, Inc.--manufacturer, marketer and licensor of sporting goods, apparel, footwear, and other active lifestyle products under the Everlast brand name and 24 Hour Fitness, the largest
privately owned U.S. fitness chain--have announced a new marketing partnership to produce a new, proprietary, dynamic, boxing for fitness class, the Everlast Shadow Box Workout.
partnership is part of an overall brand strategy for Everlast to become synonymous with the gym culture.
Together, Everlast and 24 Hour Fitness created the Everlast Shadow Box Workout to be held
as part of 24 Hour Fitness' regular GroupX schedule at 250 of their more than 400 clubs nationwide.
--Nina M. Lentini