After Almost 39 Years, Wendy's Shakes Up The Frosty

  • May 22, 2008
Wendy's is introducing a new line of hand-spun Frosty Shakes in three flavors: Vanilla Bean, Chocolate Fudge, and, yes, Strawberry--a company first.

The Frosty Shakes, topped with whipped cream and a cherry, are served with a straw. The traditional Frosty is thicker, so it must be eaten with a spoon.

In 1969, when Dave Thomas opened his first Wendy's in Columbus, Ohio, the Frosty was one of five original items on the menu.

One of the most familiar and enduring items on Wendy's menu, the Frosty only came in one flavor--Chocolate--until 2006, when Vanilla was added. Since then, the company has introduced Frosty Floats and Twisted Frostys with candy or cookie toppings mixed in.

Beginning in early June, national advertising support will emphasize the premium quality of the Frosty shakes, using five kinds of cocoa, real vanilla beans and sauce made from real strawberries.

In addition to shakes, Wendy's is introducing a Nestle Toll House Cookie Dough Twisted Frosty this month.

--Nina M. Lentini



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