• Adweek, Thursday, May 22, 2008 11:15 AM

Microsoft on Tuesday took the cover off Microsoft Advertising, a new brand for its group of advertising products, which includes the ad platform adCenter, the ad exchange AdECN, the ad serving technology provider Atlas, and the in-game ad services provider, Massive. Microsoft's Advertiser and Publisher Solutions group will market Microsoft Advertising.

Speaking at the company's advance08 conference, held in its Redmond, Wash. corporate headquarters, Brian McAndrews, SVP of the APS group, said the new brand was meant to "bring order amidst the chaos" of advertising and marketing services products the software giant now owns. McAndrews told the audience of brands and agency executives that Microsoft is now one of the few companies that offers comprehensive solutions to online advertisers.

Separately, the company also announced that it would begin running display ads on its Windows Live mobile services, which includes Windows Live Messenger and Windows Live Hotmail.

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