• May 27, 2008

Avon Products, Inc. has signed a licensing arrangement with James Bond entertainment franchise, property of Danjaq LLC and Eon Productions, to create a new women's fragrance line called "Bond Girl 007."

British actress Gemma Arterton, who plays the role of Agent Fields in the upcoming Bond film, will be the face of the new fragrance. She will appear in TV and print advertising when Bond Girl 007 launches globally in October 2008 in conjunction with the worldwide release of "Quantum of Solace," the 22nd film in the Bond franchise.

The fragrance will be featured in the Avon brochure, which is distributed through over 5 million Avon representatives around the globe, as well as on the company's Web site. It will be supported by print and TV advertising in Avon's top markets throughout North America, Europe and Latin America.

--Karl Greenberg