• Los Angeles Times, Tuesday, May 27, 2008 10:45 AM

In a sign of the times, NBC ran a cornucopia of reruns for the May sweeps and suffered a 27% plunge among adults under ages 49 compared to last year. "Broadcasting isn't casting broadly anymore," and it is reacting to the seismic upheaval by developing material that can work on multiple platforms, including online.

But it's tough to believe that TV's "cheap reality fare will suddenly turn on a magical cash spigot in a different medium," according to this analysis. Instead the focus should be on compelling programs, since they are the only things that can keep the networks relevant.

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