Coke Taps Reinaldo Padua For AVP/Hispanic Marketing

  • May 29, 2008
He will be responsible for leading Coca-Cola North America's Hispanic marketing strategy and program execution.

Padua joins the company from the Zyman Group, an international marketing strategy consulting firm, where he was a managing consultant for several global clients in the food, beverage, retail and insurance industries. While at Zyman Group, he led projects that helped clients identify and capture the existing opportunities in the U.S. multicultural market to maximize growth at the brand and portfolio levels. Prior to joining Zyman Group, Padua held key marketing positions with Procter & Gamble and Kraft Foods in Latin America and BellSouth in the U.S.

Padua has more than 12 years of experience in multicultural marketing, general marketing strategy, product management, and market research for global consumer package goods and telecommunications companies.--Nina M. Lentini



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