• Ad Age, Thursday, May 29, 2008 9:45 AM

There's no shortage of tie-ins to the upcoming "Sex and the City" film, from custom Manolo Blahnick shoes to customized cocktails in every Manhattan bar without a dartboard. So it should come as no surprise that animal-rights enthusiasts PETA are getting in on the action. What is surprising is how they're doing it.

Rather than denouncing the acres of fur and leather fashions featured in the movie, PETA has launched a racy PSA campaign called "Sex and the Kitty." The 30-second spot grabs viewer attention with 30-seconds of simulated feline copulation set to a bumping beat, then delivers the message that the U.S. is overrun by unwanted kittens. The message? Get your cats spayed or neutered.

Unfortunately, the spot was too hot for nearly every station in the U.S. As of now, only one brave Seattle network, KSTW-TV, also known as the CW11 Seattle, is running it.

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