Savoy Partners With Audi for Jazz Unwrapped

  • July 7, 2003
Savoy magazine has announced plans to partner with Audi of America on "Jazz Unwrapped," a day-long music festival scheduled for July 26 at the New Jersey Performing Arts Center. Performers at the event include Rachelle Ferrell and Russ Barnes, The Joe Sample Trio and Marcus Johnson. The Savoy/Audi program is designed to promote Audi's new all-aluminum 2004 A8 model, which will be showcased at the festival. "The sophistication and imagination of the Audi brand are a natural fit for Savoy's savvy African American audience," said Gary Lewis, national marketing director of Vanguarde Media, Savoy's publisher, in a press release. "As evidenced by the most recent census numbers, the affluent segment of the African American consumer market is growing rapidly. Audi clearly recognizes the value of that audience."

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