The Asian American Advertising Federation will meet on July 23 at the Japanese American National Museum in Los Angeles. The event, dubbed "Partnering for Success in the Asian American Market," is
designed to survey the growth and strength of the Asian American consumer market, and the subsequent marketing implications. Among the featured events are a panel discussion on successful alliances
between Asian American and general market agencies. Panelists include DDB president Rick Carpenter and IW Group CEO/chairman Bill Imada. Full attendance costs $45 for AAAF members and $60 for
non-members. For those only interested in attending the evening reception, the fee is $25. The registration deadline is Friday July 18.
