Caribou Coffee Offering Free Wi-Fi In 80% Of Stores

  • June 4, 2008
Through a partnership with Wandering WiFi, Caribou Coffee is the largest company-owned coffeehouse operator to offer customers a completely free WiFi service.

After completing consumer research, the company decided to improve the free-with-a-minimum-purchase WiFi program that was launched in 2006. Now, only a simple registration is needed for first-time users with no purchase or company credit card usage required.

--Nina M. Lentini

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