• redOrbit , Thursday, June 5, 2008 2 PM

Kevin Johnson, president of Microsoft's Platforms and Services division, outlined the software giant's battle plan for gaining more search market share at SMX Advanced in Seattle.

He acknowledged that Microsoft still had some branding issues to deal with pertaining to search--as many people still call Live Search, "MSN search"--as well as having to improve the functionality (and reputation) of adCenter with marketers.

Johnson used two examples of steps Microsoft was taking to deliver a better search product to advertisers--the recent HP deal and the rollout of a new offline, desktop-based campaign management tool.

The HP deal would help boost Live Search query volume--a must for getting advertisers interested (even excited?) about running adCenter campaigns. Meanwhile, offline campaign management functionality allows marketers to take steps to boost performance and get the most bang for their buck--even if they can't be connected to the Web.

Read the whole story at redOrbit »