Nielsen, Coke Ink International Deal

  • June 6, 2008
The Nielsen Co. has signed a global agreement with The Coca-Cola Company, enabling Nielsen to provide integrated services to Coca-Cola in more than 70 countries. The contract extends the companies' 70-year relationship into new geographies and additional services.

Under the agreement, Nielsen will provide Coca-Cola with a comprehensive and integrated portfolio of services, including information and insights on consumer purchase behavior and targeting, product movement, pricing strategy, media spending, television ratings, as well as advanced analytical tools, cross-country reporting, customized research and Nielsen Answers, Nielsen's technology-based business intelligence solution. Nielsen's services will help Coca-Cola understand how its brands are performing relative to its competition, as well as provide further consumer insights and data.--Karlene Lukovitz

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