Mattress Firm Seeks Sleepless In America

  • June 6, 2008
High-end mattress retail chain Houston-based Mattress Firm is launching a national promotion that seeks the person who gets the worst sleep.

The effort, with sleep expert Dr. Michael Breus, involves a contest in which the person with the most compelling story gets a sleep package valued at $2,500 -- a new mattress and a private sleep consultation with Dr. Breus.

The "Sleepless In America" contest at asks consumers to upload a short video or submit an essay.--Karl Greenberg

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