BSH North America Promotes Franz Joseph Bosshard

  • June 6, 2008
Franz Joseph Bosshard, president and CEO of BSH North America, a major-appliance maker, will move from his current position to a new global leadership position in a new business division, Business Development for BSH Group, reporting directly to the Chairman of the Board of Management and CEO of Bosch and Siemens Home Appliances Group, Kurt-Ludwig Gutberlet.

Beginning July 1, Michael Traub will assume the role of president and CEO. Traub comes to the U.S. after four years as CEO for BSH Latin America and, before that, as VP/International Sales based in Munich.--Karl Greenberg

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