Bank Of America, Cowboys Extend Pact 10 Years

  • June 9, 2008
The agreement ensures that Bank of America will remain the Official Bank of the Dallas Cowboys and the club's new stadium through 2019. Financial terms of the agreement were not disclosed.

Bank of America's association with the Dallas Cowboys dates back to 1993.

Under the new agreement which begins with the 2009 season, Bank of America will receive exclusive rights in the banking category; use of the Cowboys logo and other team marks in TV, radio, print and online advertising; stadium tickets and a corporate suite; in-stadium signage, ATMs and hospitality; a Dallas Cowboys fantasy camp for customers and clients; and extensive on-site advertising and tabling to promote the bank's popular Dallas Cowboys Banking and Extra Points rewards program.

--Nina M. Lentini



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