Studio One Networks (SON), the creator and distributor of custom content online, this week for the first time released data indicating the cumulative reach, and time spent per user visit, of its
programs. SON now has a cumulative reach of more than 100 million users, with the average user visit clocking in at nine minutes. The analysis was provided by WebTrends software. At the same time,
Studio One announced that The Excite Network had become a distribution partner, joining such industry leaders as AOL, Amazon, Netscape, Babies Are Us, CompuServe, United Online and Wal-Mart. In all,
Studio One has 170 distribution partners.
