With the Internet becoming progressively more ingrained in the lives of consumers, consumer packaged goods (CPG) manufacturers are increasingly seeking ways to take advantage of this new medium to
interact with their online users and build ongoing relationships. To help CPG companies cost-efficiently fulfill these objectives, online direct marketing and media company CoolSavings, Inc. has
launched the next generation of its printable coupon technology and promotional services platform. Among the new capabilities offered by the solution, CPG companies can now receive a customized coupon
"micro-site" seamlessly integrated into their brand site in just days. The micro-site offers a wide range of capabilities, including optional consumer registration and data collection, email opt-ins
and product sampling. Additionally, manufacturers can collect consumer attitude and usage information through custom surveys and then automatically vary coupon values based on consumers' answers. Also
adding to the effectiveness of the solution's coupon delivery is new dynamic coupon display pages that enable multiple coupon prints at once for an enhanced user experience. CoolSavings' Coupon
Technology 2.0 utilizes the same patented technology, processes and services CoolSavings has used over the last six years to power advertiser campaigns on its own direct marketing site,
www.coolsavings.com-- the #1 Coupon Site and one of the most visited Web properties on the Internet according to Nielsen-NetRatings.
