"Vietnam is an exciting beer market and an important one for Anheuser-Busch to begin establishing and building the Budweiser brand," said Tom Santel, CEO/president, Anheuser-Busch International, Inc., in a release. "The country's beer industry experienced double-digit volume growth for the past three years and already has a well-developed premium segment filled with consumers who will appreciate Budweiser's clean, crisp and refreshing taste."
--Nina M. Lentini