General Mills Adds Charm To Lucky Charms

  • June 10, 2008
For the first time in more than 10 years, Lucky the Leprechaun is adding a new marshmallow charm to his Lucky Charms cereal, a magical hourglass. The hourglass charm will join seven other signature charms and be just as powerful, giving Lucky the power to control time, per the company.

The cereal contains Lucky's magical charms, each of which bestow upon Lucky their own special powers: hearts (power to bring things to life), shooting stars (power to fly), horseshoes (power to speed things up), clovers (luck, but you never know what kind of luck you'll get), blue moons (power of invisibility), rainbows (instantaneous travel from place to place) and balloons (power to make things float).

--Nina M. Lentini

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