These restaurants will be the only place where children can obtain each of the 12 different Pokemon TCG cards and accessories. The promotion will run from July 7 through August 3 domestically, and throughout the late summer and fall internationally.
Available for a limited time only, while supplies last, the premiums are based on Pokemon TCG: Diamond & Pearl--the latest expansion of the best-selling Pokemon Trading Card Game--featuring characters from Pokemon Diamond and Pokemon Pearl, the video games sold exclusively for Nintendo DS.
The program will be supported by Burger King Corp. through a fully integrated marketing campaign that includes television advertising, in-restaurant merchandising, custom packaging and an online minisite (www.bk.com/pokemon).
--Nina M. Lentini